MA-340 · Marketing & Social

Content Marketing Strategy

Create and distribute valuable content that attracts and converts customers

INTERMEDIATE8h of content24 lessonsCertificate of Completion

Curriculum

What's inside.

4 modules · 24 lessons · 8 hours

01

Fundamentals6 lessons

IntroductionPreview

Core Concepts

Certificate

Included

Format

Online · Self-paced

Duration

8h · 24 lessons

Level

Intermediate

Overview

About this course.

Create and distribute valuable content that attracts and converts customers. Complete comprehensive training with real-world examples and actionable strategies.

Outcomes

What you'll learn.

By the time you finish the course, you'll be able to:

Anchor content to a positioning statement and a single ICP

Build a pillar + cluster content map across formats (article, video, social)

Run a weekly content production system that survives a busy quarter

Setup & Tools

Essential Framework

Introduction (Part 2)

Core Concepts (Part 2)

02

Strategy6 lessons

Strategic Framework

Planning Process

Goal Setting

Roadmap Development

Strategic Framework (Part 2)

Planning Process (Part 2)

03

Implementation6 lessons

Step-by-Step Process

Key Techniques

Common Pitfalls

Quality Control

Step-by-Step Process (Part 2)

Key Techniques (Part 2)

04

Optimization6 lessons

Performance Analysis

Optimization Strategies

Scaling Methods

Automation Systems

Performance Analysis (Part 2)

Optimization Strategies (Part 2)

Card, PayPal, or crypto

Brief writers and editors with standards that produce consistent quality

Distribute each asset across owned, earned, and paid channels deliberately

Measure content's contribution with assisted conversions, not vanity metrics

Use analytics to retire losers and double down on winners

Build a content engine that compounds pipeline month over month

Requirements

What you need.

No formal prerequisites — the course is open to anyone.
Reliable internet connection and a modern browser.
Willingness to work through the exercises and apply what you learn.

FAQ

Frequently asked.

How is the course delivered?

All courses are online and self-paced. You get video lessons, written materials, and exercises through your dashboard — available any time, on any device.

How long do I have access?

Lifetime access. Buy once, come back whenever you want. Most learners finish a course within a few weeks depending on its length and how much time you put in.

Do I get a certificate?

Yes. When you complete the course you can download a certificate of completion to share on LinkedIn or attach to your résumé. It's not an accredited academic degree — it's a proof-of-completion for the course.

What if the course isn't for me?

Every purchase is backed by a 30-day money-back guarantee. Email us within 30 days and we'll refund you — no questions asked.