MA-340 · Marketing & Social

Facebook Ads Mastery 2026

Run profitable Facebook and Instagram ad campaigns with proven strategies

INTERMEDIATE8h of content24 lessonsCertificate of Completion

Curriculum

What's inside.

4 modules · 24 lessons · 8 hours

01

Fundamentals6 lessons

IntroductionPreview

Core Concepts

Certificate

Included

Format

Online · Self-paced

Duration

8h · 24 lessons

Level

Intermediate

Overview

About this course.

Run profitable Facebook and Instagram ad campaigns with proven strategies. Complete comprehensive training with real-world examples and actionable strategies.

Outcomes

What you'll learn.

By the time you finish the course, you'll be able to:

Design a full-funnel Meta Ads account structure — prospecting, retargeting, retention

Launch campaigns in Meta Ads Manager with correct objective and placement choices

Write ad copy frameworks — PAS, 4Us, and AIDA — for cold traffic

Setup & Tools

Essential Framework

Introduction (Part 2)

Core Concepts (Part 2)

02

Strategy6 lessons

Strategic Framework

Planning Process

Goal Setting

Roadmap Development

Strategic Framework (Part 2)

Planning Process (Part 2)

03

Implementation6 lessons

Step-by-Step Process

Key Techniques

Common Pitfalls

Quality Control

Step-by-Step Process (Part 2)

Key Techniques (Part 2)

04

Optimization6 lessons

Performance Analysis

Optimization Strategies

Scaling Methods

Automation Systems

Performance Analysis (Part 2)

Optimization Strategies (Part 2)

Card, PayPal, or crypto

Test creatives systematically using the iOS-14-era CBO + dynamic creative stack

Interpret ROAS, CPA, and incremental lift without being fooled by platform-reported numbers

Set up the Conversions API and Pixel correctly for iOS 14.5+ tracking

Scale winners vertically and horizontally without breaking account economics

Diagnose and fix fatigue, frequency, and policy issues before they kill performance

Requirements

What you need.

No formal prerequisites — the course is open to anyone.
Reliable internet connection and a modern browser.
Willingness to work through the exercises and apply what you learn.

FAQ

Frequently asked.

How is the course delivered?

All courses are online and self-paced. You get video lessons, written materials, and exercises through your dashboard — available any time, on any device.

How long do I have access?

Lifetime access. Buy once, come back whenever you want. Most learners finish a course within a few weeks depending on its length and how much time you put in.

Do I get a certificate?

Yes. When you complete the course you can download a certificate of completion to share on LinkedIn or attach to your résumé. It's not an accredited academic degree — it's a proof-of-completion for the course.

What if the course isn't for me?

Every purchase is backed by a 30-day money-back guarantee. Email us within 30 days and we'll refund you — no questions asked.