MA-280 · Marketing & Social

Google Ads for Beginners

Master Google Ads from search campaigns to shopping ads and remarketing

BEGINNER6h of content18 lessonsCertificate of Completion

Curriculum

What's inside.

3 modules · 18 lessons · 6 hours

01

Fundamentals6 lessons

IntroductionPreview

Core Concepts

Certificate

Included

Format

Online · Self-paced

Duration

6h · 18 lessons

Level

Beginner

Overview

About this course.

Master Google Ads from search campaigns to shopping ads and remarketing. Complete comprehensive training with real-world examples and actionable strategies.

Outcomes

What you'll learn.

By the time you finish the course, you'll be able to:

Choose the right campaign type — Search, Performance Max, YouTube, Display

Structure a Google Ads account by theme, intent, and match-type discipline

Research keywords and build negative-keyword lists that protect budget

Setup & Tools

Essential Framework

Introduction (Part 2)

Core Concepts (Part 2)

02

Strategy6 lessons

Strategic Framework

Planning Process

Goal Setting

Roadmap Development

Strategic Framework (Part 2)

Planning Process (Part 2)

03

Implementation6 lessons

Step-by-Step Process

Key Techniques

Common Pitfalls

Quality Control

Step-by-Step Process (Part 2)

Key Techniques (Part 2)

Card, PayPal, or crypto

Write responsive search ads and extensions that improve quality score

Bid with target CPA, target ROAS, and manual CPC appropriately

Build landing pages that convert paid traffic at 2×+ baseline rates

Read Search Term and Auction Insights reports to find wasted spend

Launch, manage, and optimize a small-business account profitably

Requirements

What you need.

No formal prerequisites — the course is open to anyone.
Reliable internet connection and a modern browser.
Willingness to work through the exercises and apply what you learn.

FAQ

Frequently asked.

How is the course delivered?

All courses are online and self-paced. You get video lessons, written materials, and exercises through your dashboard — available any time, on any device.

How long do I have access?

Lifetime access. Buy once, come back whenever you want. Most learners finish a course within a few weeks depending on its length and how much time you put in.

Do I get a certificate?

Yes. When you complete the course you can download a certificate of completion to share on LinkedIn or attach to your résumé. It's not an accredited academic degree — it's a proof-of-completion for the course.

What if the course isn't for me?

Every purchase is backed by a 30-day money-back guarantee. Email us within 30 days and we'll refund you — no questions asked.