MA-260 · Marketing & Social

LinkedIn Personal Branding

Build authority on LinkedIn and attract career opportunities through content

BEGINNER5h of content16 lessonsCertificate of Completion

Curriculum

What's inside.

2 modules · 16 lessons · 5 hours

01

Fundamentals8 lessons

IntroductionPreview

Core Concepts

Certificate

Included

Format

Online · Self-paced

Duration

5h · 16 lessons

Level

Beginner

Overview

About this course.

Build authority on LinkedIn and attract career opportunities through content. Complete comprehensive training with real-world examples and actionable strategies.

Outcomes

What you'll learn.

By the time you finish the course, you'll be able to:

Rewrite a LinkedIn profile to communicate a single, memorable positioning

Post content types LinkedIn's 2026 algorithm rewards (carousels, long-form, polls)

Build a weekly publishing rhythm without sounding corporate

Setup & Tools

Essential Framework

Introduction (Part 2)

Core Concepts (Part 2)

Setup & Tools (Part 2)

Essential Framework (Part 2)

02

Strategy8 lessons

Strategic Framework

Planning Process

Goal Setting

Roadmap Development

Strategic Framework (Part 2)

Planning Process (Part 2)

Goal Setting (Part 2)

Roadmap Development (Part 2)

Card, PayPal, or crypto

Leverage comments and DMs as your primary distribution surface

Use LinkedIn Live and newsletter features to deepen audience

Convert inbound DMs into sales calls with a simple qualification flow

Track Social Selling Index and profile views to measure authority growth

Attract inbound job offers, clients, or speaking invitations predictably

Requirements

What you need.

No formal prerequisites — the course is open to anyone.
Reliable internet connection and a modern browser.
Willingness to work through the exercises and apply what you learn.

FAQ

Frequently asked.

How is the course delivered?

All courses are online and self-paced. You get video lessons, written materials, and exercises through your dashboard — available any time, on any device.

How long do I have access?

Lifetime access. Buy once, come back whenever you want. Most learners finish a course within a few weeks depending on its length and how much time you put in.

Do I get a certificate?

Yes. When you complete the course you can download a certificate of completion to share on LinkedIn or attach to your résumé. It's not an accredited academic degree — it's a proof-of-completion for the course.

What if the course isn't for me?

Every purchase is backed by a 30-day money-back guarantee. Email us within 30 days and we'll refund you — no questions asked.